11 Feb #ChiantiLovers, 2018 in the glass
150 companies, 400 among journalists, bloggers and influencers from all over the world. A turnout of sector operators that has exceeded the most optimistic expectations and that has filled the Cavaniglia pavilion of the Fortezza da Basso in Florence, for the first time entirely occupied by the initiative after the success of the 2018 edition.
Numbers that grow from edition to edition: in addition to the accredited print increase, companies that have decided to participate have also increased: from the approximately 100 companies of last year, we have gone to as many as 150 companies in the territory. Added to these is the Morellino di Scansano Protection Consortium , which since last year has organized its own preview on the occasion of Chianti Lovers.
“Chianti Lovers grows from year to year, has become an expected and prestigious event and consolidates the Denomination on the domestic market and on the international scene – affirms Giovanni Busi, President of the Chianti Wine Consortium – The turnout of the public and the interest of the staff at works is a great sign of product appreciation and performance. A result of the strategies we have been pursuing for years also on foreign markets with great potential, I am thinking in particular of China where, thanks to long-term planning, we are strengthening the presence of our companies “.
Many wines are the protagonists of the companies of the Consortium and the Subzone Consortia: Rufina, Colli Fiorentini, Colli Senesi, Colli Aretini, Montalbano, Colline Pisane, Montespertoli , as well as the labels of twenty-five Maremma wineries for Morellino di Scansano .
Particular attention was paid to foreign buyers from all over the world who took part in the Buy Wine organized by the Tuscany Region and Promofirenze. For them a private appointment was organized this morning, a seminar followed by a tasting, with the aim of improving the knowledge of the historical, productive aspects and all the peculiarities of the DOCG Chianti Wine Denomination.